Scientist · Coach · Eco-village founder
Catherine Loc-Carrillo, PhD
Two decades studying systems under stress. Now applied to people, and to land.
For over twenty years I built my life on evidence: a PhD in microbiology, research faculty at the University of Utah, directing multi-million-dollar infectious-disease research programs, and reviewing science for the NIH and the Department of Defense. Today I guide STEM professionals and high-performing thinkers who know exactly what to do and still feel something is off — and I am building a regenerative village in the forests of Washington State.
What I do
One way of thinking, three lines of work
Science
Over twenty years in research — a PhD in microbiology, research faculty at the University of Utah, directing multi-million-dollar infectious-disease programs, and reviewing science for the NIH and the Department of Defense. Hypothesis, evidence, revision: the method still shapes everything I do.
Coaching
Through The Hormetic Path, I work with scientists, engineers, and technical leaders whose record is strong and whose compass has drifted. Diagnosis before design — the same rigor you bring to your work, turned inward.
Eco-village
Pyrophytic Pods is a regenerative village taking root on 28 acres of forest in Klickitat County, Washington — a place to live, relax, and create. Community first, buildings second.
For wellness practitioners, healers & coaches
Marketing and online courses that work while you care for your clients
You became a practitioner to help people. You didn’t sign up to spend your evenings writing social media posts, or to figure out alone how to turn what you know into an online course. I use AI to market my own businesses and to build my own 12-week program. Now I help wellness practitioners, holistic healers, and coaches do the same.
Set it up once
I build an automated marketing system for your practice and show you how to run it yourself.
Starter Setup — $2,500
A sign-up form and welcome email series, a one-month content plan, your tools connected, and a training session so you can run it.
AI Avatar System — $3,500
A brand strategy, an AI version of you (avatar and voice, made only with your written permission), a content library, an automated message system for your social channels, and training to run it all.
You’ll need your own accounts for the tools we set up (typically $50 to $250 a month, depending on which ones you choose). I’ll help you pick the right plans.
Hand it over
I create and publish short videos for you each month, using your AI avatar. Each package includes a monthly content plan, upkeep of your message system, and a monthly results report.
8 videos a month — $3,000
12 videos a month — $4,200
20 videos a month — $6,500
Starts with the $3,500 AI Avatar System build. Three-month minimum. Paid ads and replying to comments and messages are not included.
Build your online course
I help you turn what you already know into an online course, step by step:
• Shape your expertise into a clear course people want
• Check that the idea will sell before you build it
• Lay out the modules and lessons
• Turn your existing notes, talks, and handouts into lessons and workbooks
• Review it from your students’ side, and confirm it’s ready to launch
• Plan how AI can help produce it, with you checking every step
I tested this process on my own 12-week program, Recalibrating the Next Chapter, and I’m using it to build my next one.
Fixed-fee projects: $3,690 to $12,210. Choose the level of support you need:
Strategy and Pilot Blueprint — $3,690
A tested course idea and a plan ready to build from.
Guided 55-Day Build — $5,550
I guide you while you write and record most of the content.
Signature 90-Day Build — $12,210
Deeper support, including lesson scripts, slides, a workbook, and a look for your course.
Prefer a lower upfront cost? If you already have an audience or past clients, you can pay $6,000 upfront plus a share of sales for the first year, capped at $15,000 total.
You own everything we create.
See it in action: Maya, my AI presenter, runs a complete marketing channel for the wellness products I represent.
Trained through Mindvalley’s AI Mastery Program, the AI Avatar Income System, Outskill’s Generative AI Mastermind, and the AI Business Summit.
Book a Free 30-Minute CallKnow your limits, but never limit yourself.
A lesson my life has taught me: I have many identities, but they do not define me.
Let’s begin the conversation.
Whether you are a fellow researcher, a professional at a turning point, or someone drawn to the village, I would like to hear what you are working on.
Get in Touch